Research that drives strategy,
not just features.
ABOUT ME
I've always been fascinated by people—what makes us tick, what drives our decisions, and why we all see the world so differently. There's something beautiful about human complexity that just lights me up and keeps me endlessly curious.
That curiosity led me to user research, where I get to spend my days understanding real people with real stories, challenges, and dreams. I love being the person who asks "but why?" and digs deeper to uncover what's really going on beneath the surface.
What excites me most is being the bridge between the humans using a product and the humans building it. I help teams see their users not as data points or personas, but as real people with messy, complicated lives who deserve products that truly work for them.
I'm naturally collaborative and empathetic. I believe the best insights come from genuine connection and that the most successful businesses are the ones that truly care about the people they serve. Because when you really get your users—their hopes, their struggles, their context—you can create something that genuinely makes their lives better.
Let’s chat!
CONTACT
zand.helya@gmail.com